Increase Revenue & Improve Customer Retention 
Through Customer 
Education Programs

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FORRESTER REPORT

CURRENT EDUCATION PROGRAMS HAVE ROOM TO GROW

While initial results have been positive, many customer education programs are still in early stages and can continue to expand.

Education programs have the potential to reach more customers.

Education programs could be more formalized.

Engaging customers beyond a basic level is a struggle.

Here’s the bad news: while companies have gotten really good at selling outcomes to buyers, they often struggle to teach their users how to achieve these same outcomes.

This leads to dissatisfied customers, higher churn rates, and lower growth potential.

Here's the Good News

You can overcome this challenge with customer education. Our data shows that average performing organizations can expect to see:

Increased Revenue

Increased Retention

Increased Lifetime Value

Increased Customer Satisfaction

Reduced Support Costs

Benefit per Trainee

Top-Line Business Impact

18.3%

21.8%

20.9%

34.3%

17.9%

18.3%

21.8%

20.9%

34.3%

17.9%

But software alone won't deliver these results. The trick is knowing how to structure and execute an effective customer education strategy - which happens to be Intellum’s biggest competitive advantage.

Intellum commissioned Forrester Consulting to conduct a study to determine the real impact of customer education.

Our study found that 90% of companies have seen a positive return on their customer education investments. Learn what successful companies are doing to increase revenue and decrease customer churn - and at what rate.

Download the study, Increase Revenue and Improve Customer Retention Through Customer Education Programs, and make the case for launching a world-class customer education initiative inside your organization.

Let's build better customer experiences together.

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18% increase in revenue

22% increase in retention

34% improvement in CSAT

LEARN HOW CUSTOMER EDUCATION

Solves This Problem